A Guide to Law Firm Marketing



How to Evolve your Firm’s Marketing Strategy?
A 7-point checklist

 

Featuring:
Nathan Chapman, President of Firmidable 

 

What’s the best digital strategy for your practice? Not only may the answer vary by firm, it can definitely change over time. In fact, few things evolve more quickly than Internet “best practices.” Even fewer impact your firm’s growth (and revenue) more. This presentation will help you understand the latest Internet tools and trends -- ones you need to focus on now, and ones on the horizon you need to anticipate. A digital strategy is much more than throwing up a website. You need to hear the ways law firms typically miss opportunities and, even worse, waste revenue in digital and even traditional marketing.

Date: Wednesday, June 5, 2019

Time:  12 p.m. - 1:00 p.m.

Location:  NOBA Office, 650 Poydras Street, Suite 1505, New Orleans, LA 70130

Registration:

  1. Email Briana Nelms or
  2. Call NOBA at (504) 525-7453 or
  3. Mail Payment to 650 Poydras Street, Suite 1505, New Orleans, LA 70130
  4. Pay via credit card online (links below)
Cost:  
NOBA Member Discount - $20
Non Members - $35 
Includes lunch 

Payment is expected before the start of programs in order to attend. Cancellations must be received in writing two days in advance in order to receive a refund. No shows are not eligible for refunds and will be charged for the program, plus an administrative billing fee.

Learning Objectives:

This session is info-filled and idea-packed. Through colorful visuals, interesting stories and a strong point of view, just some of the checklist topics to be covered are…

  1. How to look at the content of your website in terms of the visitor's experience, which will lead to a higher conversion of traffic into leads and cases.
  2. What changes you should make now that most search engine traffic is from mobile devices.
  3. Why online lawyer reviews have a bigger impact than ever
  4. How a “marketing funnel” will help you create the right content for the right moments in your potential clients’ lives.

We are not listing them all here: Attend this presentation to learn about all 7 of these vital strategies.

60-second video about the speaker:

…by the conference organizer for the Hawaii State Bar Association: https://vimeopro.com/firmidable/nathan-chapman-legal-marketing-public-speaker

About the speaker, Nathan Chapman:

Nathan Chapman, president of Firmidable, has over 25 years’ experience in law firm consulting, public speaking and marketing implementation, currently working with law firms in 68 cities, from Maine to Hawaii. 

Nathan believes there are too many law firms being “sold” legal marketing services they don’t even understand and are of questionable effectiveness. With an MBA from Indiana University and a Finance degree from Louisiana State University his professional passion is for data-driven legal marketing that is holistic and evaluated by the law firm’s own measures of success, not by the metrics of a service-providing vendor.

A resident of New Orleans’ historic French Quarter, Nathan has won numerous awards for his pro bono marketing, community organizing and leadership on behalf of the city’s historic neighborhoods. He resides in a Creole townhouse built in 1832.